If it's brand new, it's strange that it's cracked. I haven't looked at mine in quite a while, but I don't recall it looking like that. Taking it back to the store if possible might be the best course of action.
FWIW, sometimes vaseline can deteriorate some rubbers. I don't recall specifically which, so I just try to avoid using it in general. For my HOT I just dip the rubber seals in water when I put it together.